The Challenges Of Taking Care Of An Infant - 1215 Words

People always think that once you have a kid, it will be all sunshine and daisies. Maybe sometimes it can be like that, but not always. There are joys and challenges with everything in life. Many people have different ways of describing the joys or challenges of taking care of an infant, for example, some people would find that first outing as a joy and some people find it as a challenge. Men and Women both have perspectives with how they raise their children, whether together or as a single parent. I have no experience in raising a child, my parents were always around when my little brother was born, and I also wasn’t the oldest child. I didn’t really help raise my brother, but we are still very close. I asked my mom, dad, and my aunt about their experiences with joys and challenges with raising an infant. The women provided more information for me to use, but their joys and challenges were similar. My dad said he sort of felt helpless in raising infants, he couldn’t really do anything. He couldn’t breastfeed us kids, and my mom wouldn’t let him do a lot of the things needed for an infant, then they had my brother and he started helping out more. He also had trouble sorting out the different patterns for each child. Figuring out the different sleeping patterns and the food we liked, or what calmed each baby down. Also, of course with every child there is a struggle with finances, which is a problem. Before, you have a child, you should plan ou t the finances, but if theShow MoreRelatedNeonatal Intensive Care Unit ( Nicu )1579 Words   |  7 Pagesin and out of the Neonatal Intensive Care Unit (NICU) with my family over the course of a month, I developed an interest in its operation. Being a neonatologist became my leading occupation of interest. I chose to further research this topic in hopes of finding out whether or not this is the career path for me. In my research paper, I plan to go into further detail about the Neonatal Intensive Care Unit (NICU), common medical conditions found in premature infants, how to react and treat these medicalRead MoreEssay On Early Infant And Toddlers1451 Words   |  6 Pagescomponent of costs for early infant and toddler care centers (Marshall et al., 2004). For teachers to stay invested in the children they teach and care for, they must be fairly compensated to maintain the high quality of care. According to a study in Massachusetts, 72 percent of typical full-time, full-year center expenditures go toward labor (Marshall, et al., 2004). In dollar amounts, â€Å"average expenditures per child care hour were $4.42 for centers serving infants and $4.28 for centers servingRead MoreMothers And Their Newborn Babies Care After Discharge : A Review Of Supporting Maternal Transition : Continuity, Coaching1196 Words   |  5 Pages Mothers and Their Newborn Infants Care After Discharge: A Review of Supporting Maternal Transition: Continuity, Coaching, and Control Paulette Dongmo Nanfack Kennesaw State University Overview The postpartum period represents a significant transition in women s lives. This critical period of adjustment is characterized by many physical, emotional, and psychological changes that influence women s experiences, adaptation, health, and wellness. Most stressors in the puerperalRead MoreHealth Promotion Strategies Used By Nurses As Guidance For Assessment And Alleviation Of Risk Factor For Diseases Essay1471 Words   |  6 Pagespostpartum period. 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Characterization of Montressor - 805 Words

Characterization Of Montressor In The Cask of Amontillado by Edgar Allen Poe, the dark side of human nature is exemplified through the character of Montresor and his victim, Fortunato. Montresor is a manipulative and vengeful person. These characteristics lead to the death of Fortunato, a man who has wronged him. Through the acts, words, and the thoughts of the character, one is able to see him carry out his plan for revenge. upon each other by chance, or so it is made to seem. The setting is lively and jubilant at the carnival. It then moves to the catacombs of Montresors home. It is a place of doom where The story takes place in Italy at a carnival where Montresor and Fortunato happen skeletons lie against damp walls covered in†¦show more content†¦It was exactly the opposite; Fortunato was friendly and helpful towards Montresor. From the very beginning of the story, one can obviously see that Montresor thinks that he has been wronged by Fortunato. His plan for vengeance is easily seen through his actions and his thoughts. He had a weakShow MoreRelatedThe Cask Of Amontillado By Neil Gaiman925 Words   |  4 PagesPoe’s â€Å" The Cask of Amontillado† show examples of using this literary device and how it affects the story. Not only does the use of flashback give insight to the character’s background and motivation ,but also affects both stories in tone and characterization. Neil Gaiman’s short story takes place thirty years in the past. Gaiman uses flashback to create tone and suspense. The story begins with two young friends on the way to a party together. However, Gaiman causes the reader to question what willRead MoreShort Story Theme Of Eve In Darkness1344 Words   |  6 Pagesfrom the word sin went away (Lass 23-24). Short Story Title: The Necklace Short Story Theme: Greed will get you nowhere. The theme of this short story is that greed will get you nowhere. This theme was revealed by the author through the characterization in the story. The main character, Madame Loisel, showed many qualities of this theme. For example, the story explained that she had suffered from the poorness of her house (Lass). This gives the hint that she wanted more than the poor houseRead MoreAnalysis Of Edgar Allen Poe s The Cask 1563 Words   |  7 Pagesdifferent gothic elements throughout this story create an irresistible and suspenseful story that displays Poe s many talents and gothic techniques (Dougherty). The Tell Tale Heart is another great literary example of how Poe incorporated gothic characterizations throughout his works (May). Poe s The Tell ­Tale Heart relays a horrific feeling of suspense and insanity. This story opens by indicating that the narrator is mad and very sick with a disease. Whenever the narrator glances a particular oldRead MoreThe Cask Of Amontillado, By Edgar Allan Poe1776 Words   |  8 PagesThe purpose of the short stories â€Å"The Cask of Amontillado†, â€Å"El Tonto del Barrio†, and â€Å"Cathedral† is to explore the concepts of prominence in religion driven by symbolism, characterization, and theme used to manipulated the reader’s analytical views. Christianity plays an imperative role on all three short stories by the author’s through their descriptive scenarios symbolizing a religious ideology. Edgar Allan Poe’s use of religion as a hidden message in â€Å"The Cask of Amontillado† is portrayed through

The Marketing and Management of DBS Bank Free Sample for Students

Question: Write a Research Report, Analyse and Evaluate a Major Banking Institution in Singapore. Answer: Introduction DBS Bank Ltd. is a multinational banking as well as the multinational financial services organisation. The headquarter of this corporation is at Marina Bay, Singapore. This corporation is known as The Development Bank of Singapore Limited. As per the statement of Wu et al., (2016), it can be stated that DBS bank has a greater reflection on the changing role of the regional bank. The bank was developed by the Singaporean Government in 1968 to take over the industrial financing operations from the context of Economic Development Board. On the other hand, it can be mentioned that DBS bank has the branches and offices in China, Hong Kong, Dubai, Indonesia, Japan, Thailand, Myanmar, South Korea, United Kingdom and United States (Bart et al., 2013). DBS bank has started to release its internet banking consumers a Dual Factor Authentication device and it is helpful to assist the thwarting phishing attacks. In addition, in the year of 2012, the DBS bank has started a new generation IB secured device as the share of the financial industry-wide initiative for safer online banking experience. In this connection, it can be stated that this device has the stronger authentication capabilities and it provides to the users with additional layer of security against the potential threats and functioning. Sarpong et al. (2016), opined that the DBS bank has a total of 2.4 million internet-banking users within the country in the year 2013. Therefore, this study is helpful to identify the market segmentation, target consumers and the position of the bank in the market of Singapore. On the other hand, this study will also discuss the product as well as the market orientation of the bank. This banking sectors value proposition will also be discussed. Moreover, the competitors of this bank will be identified in this context. Segmenting, targeting and positioning of the bank As opined by Saiti (2016), it can be mentioned that market segmentation is the procedure of dividing the broad customers or the business market into sub-groups of customers. In this connection, it can be stated that those segments are likely to be profitable or those have the growth potential, would be chosen for the special attention and they would be the target markets (Johri, 2014). With the help of consumer segmentation, the wealth management of DBS bank has increased the income by 18 percent to SGD 924 million and the SME banking income grew by 11 percent to SGD 1.37 percent. It is known that the DBS bank is the largest banking sector of Asia. Market segmentation is the common marketing practice, which break down the larger target market of this banking organisation into smaller as well as manageable market segments in order to improve the market efficiency, sales, and service. In this purpose, the DBS bank offers the standard checking and the savings of the banking products. Ray and Ghosh (2014) cited that high end savings is the step up from the savings consumers and the standard checking of DBS bank. Investment and loans are the fast-growing segmentation of DBS bank. In this connection, it can be mentioned that home loans, equity loans are the most popular section of bank lending (Migdadi, 2014). DBS bank is targeting to deliver consistent income growth. Therefore, the income growth of DBS bank has increased by SGD 8.93 billion. This bank also targets to be cost effective for investing their growth and the cost income ratio. DBS bank has also planned t o improve the returns on equity by 12 percent. It is known that the DBS bank focused on the strong growth in the corporate banking as well as the wealth management.DBS bank utilised their knowledge in the sectors such as commodities and the regional connectivity in order to encourage the consumers cross-border financial necessity. According to Taskiran, Yilmaz and Bolat (2014), a larger distribution network will serve affluent individuals better services for improving the positioning. Therefore, this will improve the garnering the extra cash management mandates. On the other hand, DBS bank also has planned to open four more branches and has planned to take the guidelines for subsidising for their rapid development. Product and market orientation In order to improve the performance of this banking sector, DBS bank has started several featured products and services program. In this context, DBS bank has started DBS multiplier programme. As per this programme, the management of the bank would reward each of the relationships. This proves that they give values to the consumers and also give valuation to their requirements and necessities (Salazar, Barbosa Rocha, 2014). In this essence, the banking authority would allow to the consumers to get a higher interest up to 2.68 per cent with the organisation. Therefore, the middle-income group people of Asia aimed to the fast becoming customers, travellers and the investors. On the other hand, DBS bank has started DBS multi-currency account. With the help of this programme, the consumers can save and transact efficiently in 12 currencies as well as the Singapore dollar within one account. Therefore, the consumers would get the benefit in case of shopping. They can use DBS debit card up to 11 foreign currencies with no foreign exchange fees. Therefore, Zammit (2015) mentioned that the foreign currency transaction will be debited from the account of foreign currency wallet directly. Lastly, it can be added that DBS bank has started the iBanking and the digibank operation. Din this context, it can be mentioned that DBS iBanking provides the consumers freedom in order to control their money anytime and anywhere as per their necessity. With the help of iBanking, the consumers of DBS bank would be able to connect with 130 services (dbs.com, 2017). Companys value proposition A value proposition is a type of marketing statement, which is used by the organisation in order to highlight why a customer buy the banking policy. In this connection, DBS bank has aimed to invest SGD 250 million in the next five years and the bank authority has allowed the consumers to take wealth management in the country like Asia to the next level. This policy has implemented for improving the consumers, the banking products etc. As per the statement of Rajkumar and Maheshwar (2015), it can be stated that DBS bank mainly focused to the financial strength. They broaden their value proposition in line as per the necessity of the consumers through the markets. In Singapore, DBS bank is making partnership with the consumers association and also with the SAFRA in order to offer debit cards and credit cards, which combine the payment convenience, membership advantage and the rewards. By carrying one card, the consumers would enjoy several functionalities (Ziaee, 2014). On the other hand, it can be mentioned that it is not unusual for the banks to take a siloed goods view during the dealing time with the consumers. With the help of several multiplier programs, DBS bank includes a holistic view of the consumers association. This bank also tried to rewards the loyal consumers by providing them higher rate of interest for the deposits while the engagement with the consumers would increase. Moreover, Iqbal and Molyneux (2016), opined that DBS bank has launched home loan solutions for the consumers along with unique flexi loan concepts in India. Therefore, the consumers would be able to reduce the mortgage interest payments with the rising of the balance in their connection with current account. On the other hand, it can be mentioned that DBS bank also started the home loans in Indonesia with a special focus on the treasures consumers. Furthermore, it can be added that in Hong Kong, DBS bank quickly introduce a holistic collection of RMB-associated goods, help to the consumers captures opportunities increasing from the rising internationalisation of currency (Oyewole, Abba El-maude, 2013). Companys differentiation Due to the relative easiness of starting a new digital organisation and also attracts the larger pay-offs, there are willing to be a new player in the market of digital space. One player will achieve a dominated market share and leave less market place for the others. It is helpful to move into the marketing space, which has not directly observed competition from the point of the developed players. As opined by Mermod (2015), it can be stated that DBS bank are likely to get higher returns from the earnings constraining regulatory atmosphere and the tight monetary policy regime. DBS banks now focused to the traditional banking such as the savings accounts as well as the project financing in order to develop the schemes to attract more consumers. More precisely, it can be mentioned that service differentiation and the product differentiation is the technique in the banking sector. In this connection, KH, AG and Shahida (2014) cited that short-lived product differentiation is helpful for taking higher challenges. Consumers necessity, wants and demands In order to differentiate the services of DBS bank within an industry as commoditised as banking, the bank put the consumers at the centre of all. This refers that the consumers needs and offer better products, greater convenience and the superior experience. On the other hand, in order to increase the satisfaction level of the consumers, DBS bank has aimed to start consumer loyalty program. The consumers, who are maintaining a long-term relationship with the bank, would be able to receive awards. Therefore, the consumers are willing to take the services from these banks (Rahman, 2014). The easiest description of needs is the actual human requirements from DBS bank and they want to improve their economic well-being. Consumers want is not permanent and it changes regularly. Therefore, it can be stated that a want is a good or service by the service takers, which is not needed for the survival. Lastly, consumers demand is the willingness to purchase a service, which is demanded for the need or also for the want for the DBS banking policies and services. In addition, the banking authority has aimed to the DBS banking privacy policy for the consumers. In this context, it can be added that the consumers would not like to public their personal information. Therefore, the DBS bank keep private the personal profiles of the individuals such as name, contact details, passport details, education details, date of birth, identity bank, financial details such as income, expenses and the credit history etc. DBS bank also keeps tax and the insurance information (Ahmadalinejad Hashemi, 2015). Furthermore, the banking authority manages the risk profile, investment objectives, knowledge and the experience of the service takers. On the other hand, as the consumers are willing to avail the banking transaction through online, therefore, the DBS bank has allowed to the consumers the service of mobile banking. According to Kurila, Lazuras and Ketikidis (2016), mobile banking is easily accessible. The service takers do not need to visit to the bank physically. In this connection, it can be mentioned that the DBS bank tried to maintain security in the function of mobile banking. In this context, the bank information would be guarded with the passwords and the bank ID. For making the transaction through online, the banking sector would not take any additional charges from the consumers and they would become satisfied. Saiti (2016) opined that the consumers only need to download the banking app in their smart phone. As a result, it can be observed that the sales of DBS banking have increased by 50 per cent from the previous. Factors influencing buying behaviour In the opinion of Johri (2014), it can be stated that there are five common factors, which influence the consumers purchasing behaviour. They are marketing campaign, economic conditions, personal preferences, group influence and the purchasing power. Advertisements play a major role to influence the purchasing behaviour of the consumers. It is known that sometimes the consumers would not be able to know about the services, which would newly launch. Therefore, advertisement would be effective to make aware about the policies or the services of DBS bank. Therefore, it can be inferred that advertisement can attract the consumers willingness to take the policies. DBS bank has started health insurance policies for the consumers (Ray Ghosh, 2014). It can be mentioned that economic conditions positively influence the consumer spending decisions. Consumers purchasing behaviour is also influenced by the personal preferences of the consumers such as it is depending on the priorities and the moral values. In this context, it can be added that DBS bank also requires identifying the consumers perception in order to increase the sale of the bank (Migdadi, 2014). In this connection, the bank also requires to identify the consumers requirement and requires to focus on the factors. Therefore, the consumers would like to purchase the products from the organisation. Nature and level of competition As per the statement of Taskiran, Yilmaz and Bolat (2014), it can be mentioned that DBS bank of Singapore has been operating in the competitive market. Therefore, it can be mentioned that there are large number of buyers and sellers in the Singapore market. The consumers would like to purchase the product at a certain prices. The consumers also have perfect information regarding the banking policies and the services. Rajkumar Maheshwar (2015) opined that all of the banks used to sale perfectly homogeneous products to the service takers. Therefore, it can be added that the qualities and the characteristics of the goods would not vary between the different suppliers. The major competitors of DBS bank are Oversea (Chinese Banking Corporation Limited), HSBC and the Standard Chartered Bank. On the other hand, in order to increase the sales of the organisation, DBS bank start implement innovation in their services. In the words of Iqbal Molyneux (2016), it can be mentioned that DBS bank has strong market position in the country like Singapore.It is noted that DBS bank used to serve their service over 4 million consumers and this organisation is present across 15 nations. Oyewole, Abba and El-maude (2013) opined that DBS bank has positive outlook in the asset management industry. On the contrary, Mermod (2015) argued that DBS bank has lower penetration in the markets of Europe and America. This would reduce the sales of this particular banking sector. In addition, a major portion of revenue generates from the consumer banking, asset management and also from the treasury. Less revenue generate from other offerings. Conclusion The overview of the research is to discuss the organisational performance of DBS bank. It is the Asias largest bank. After analysing the study, it can be observed that there are three major competitors of DBS bank in the perfectly competitive market of banking industry. On the other hand, in order to attract the consumers willingness, DBS bank has started iBanking and digiBanking. This would satisfy the consumers satisfaction level and the sales of this bank have increased. On the other hand, this study is also helpful to discuss the market orientation. The market segmentation and the targeting of this bank has also described in this study. References About DBS Bank Asias Safest Bank - Singapores Bank of Choice | DBS Bank. (2017).Dbs.com. Retrieved 4 April 2017, from https://www.dbs.com/about-us/default.page Ahmadalinejad, M., Hashemi, S. M. (2015). A National Model to Supervise on Virtual Banking Systems through the Bank 2.0 Approach.Advances in Computer Science: an International Journal,4(1), 83-93. Bart, T., Boo, M., Balabanova, S., Fischer, Y., Nicoloso, G., Foeken, L., ... Kurtzberg, J. (2013). Impact of selection of cord blood units from the United States and Swiss registries on the cost of banking operations.Transfusion medicine and hemotherapy,40(1), 14-20. Iqbal, M., Molyneux, P. (2016).Thirty years of Islamic banking: History, performance and prospects. Johri, S. (2014). Core Banking-Redefining Banking OperationsA Critical.JSSGIW JOURNAL OF MANAGEMENT, 107. KH, K., AG, I., Shahida, S. (2014). Deriving priorities on the economic objectives and social objectives of islamic banking: The analytic hierarchy process (AHP) approach. Kurila, J., Lazuras, L., Ketikidis, P. H. (2016). Message framing and acceptance of branchless banking technology.Electronic Commerce Research and Applications,17, 12-18. Mermod, A. Y. (2015). Customer's Perspectives and Risk Issues on E-Banking in Turkey; Should We Still be Online?.The Journal of Internet Banking and Commerce,2011. Migdadi, Y. K. A. A. (2014). Identifying the best practices in banking operations strategy in developing economics: the case of Jordan.International Journal of Business Excellence,8(1), 38-84. Oyewole, O. S., Abba, M., El-maude, J. G. (2013). E-banking and bank performance: Evidence from Nigeria.International Journal of Scientific Engineering and Technology (IJSET),2(8), 766-771. Rahman, H. (2014). Training and Job Satisfaction for organizational effectiveness: A case study from the banking sector.Central European Business Review, (1), 27-34. Rajkumar, R., Maheshwar, G. (2015). INNOVATIVE BANKING-A SOLUTION FOR SUSTAINABLE BANKING IN INDIA.Trends, Challenges Innovations in Management, 270. Ray, N., Ghosh, D. (2014). Internet Service Quality (I-Sq) Dimensions and their Impact on Customer Satisfaction: Case from Banking Industry.Asian Journal of Research in Banking and Finance,4(8), 212-221. Saiti, B. (2016). Islamic Banking Operations. Salazar, F., Barbosa, K., Rocha, B. (2014). Assessing competition in banking industry: a multiproduct approach. Sarpong, G., Joseph, S. T., Boatemaa, M. A., Teye, A. S. (2016). The Effect of Accounting Information System on the Operations of the Banking Industry.MERC Globals International Journal of Social Science Management,3(1), 01-08. Taskiran, N. O., Yilmaz, R., Bolat, N. (2014). The Role of Social Media Strategies in Competitive Banking Operations Worldwide. InGlobal Strategies in Banking and Finance(pp. 304-340). IGI Global. Wu, D. D., Luo, C., Wang, H., Birge, J. R. (2016). Bi?level Programing Merger Evaluation and Application to Banking Operations.Production and Operations Management,25(3), 498-515. Zammit, J. M. (2015).Towards banking union: the single supervisory mechanism and its effect on Maltese significant supervised entities(Master's thesis, University of Malta). Ziaee, M. (2014). Research on the internet and check the status of e-banking in Iran.International Letters of Social and Humanistic Sciences, (21), 172-180.

The Myth of Consumerism Essay Example For Students

The Myth of Consumerism Essay Every society has mythology. In some societies, its religion. Our religion is consumerism. Ellen Weis, San Franciscos Museum of Modern Mythology Consumerism fuels the capitalist fire. In a capitalist society, the goal is to make money, by whatever means possible, exploiting whichever potential weakness that might exist. The human race is one with a wild imagination, and this wild imagination, though a great strength, can, like all great strengths, serve as a potential weakness. We will write a custom essay on The Myth of Consumerism specifically for you for only $16.38 $13.9/page Order now It is our imaginations that advertising exploits, and it is our imaginations that religion and myth traditionally played the role of satiating, telling stories that have morals to them, lessons to be learned. Now consumerism fulfills this role. The consumer ideology serves as the golden rule, advertising serves as sermons, products serve as our idoltry, and just as religion instills faith at an early age, so too does consumerism. Ellen Weis (qtd. in Advertising Characters 1997) speaks from the perspective of one who is an authority on mythology. Her analogy between religion and consumerism is an accurate one. Undoubtedly, shes referring to this role that consumerism is playing in stimulating our imaginations. It does this by telling us a story, with us playing the lead role, painting a picture of life as being better with the products being sold to us. Our imaginations are carried away by these stories. We want to believe them because they make sense of the world. We want to believe that all it takes to be happy is a trip to the store. This making sense of the world and simplifying to such a triviality is exactly the reason why myths are created. For example, nearly every cigerette ad features a picture of an ideal person smoking their brand, ideal at least by the standards of most people who long to be accepted. For women, the smoker typically has long blonde hair, a beautiful smile, and perfect, white teeth. The ads that best demonstrates this are those for Virginia Slims. For men you have Marlboro with the infamous Marlboro man, who is a rugged, handsome loner out in the countryside with his horse and campfire. The ads seem to say, this could be you. All it takes is a trip to the store and a couple of bucks for a pack. Like all myths, the stories these ads tell have a moral to them. The lesson they teach is: your life can be better with these products or, put another way, you can be a better person with these products. This is the consumer ideology and, just like every religion has some golden rule that pervades all of its lessons, consumerism too has its own golden rule, the consumer ideology. All of its lessons seem to be based upon this underlying assumption that more is better, that we need the things were being sold, and that somehow buying them will make us happier and better people. Of course the medium for these lessons are the ads themselves. Advertising nearly always has some emotional appeal to them. Instead of catering to our intellect and giving us rational reasons why we should consume the products they flaunt, rather they cater to our emotions. What better way to stimulate our imaginations? This is almost directly analogous to the emotional appeal traditionally found in sermons. Especially before our society has become so secular and scientific, sermons were heavily driven by emotion. One heavy emotion that were susceptible to is fear. Fear tactics are used in advertising just as they are in sermons. For example, the Dial soap ads use the slogan, arent you glad you use Dial? Dont you wish everyone did? This slogan seems to assume that the consumer already uses their product which cant possibly be the case because if it were, why would they need to advertise? Thus they seem to be implying that if you arent using Dial, youd sure better redeem yourself quickly before they find out! Similar fear tactics are also used in religious sermons. One extreme example of such sermons are those presented by Jonathan Edwards (1703-1758), like Sinners in the Hands of an Angry God, in which he says, for example, that sinners deserve to be cast into hell; so that divine justice . The Myth Of Consumerism Essay Example For Students The Myth Of Consumerism Essay Every society has mythology. In some societies, its religion. Our religion is consumerism.Ellen Weis, San Franciscos Museum of Modern MythologyConsumerism fuels the capitalist fire. In a capitalist society, the goal is to make money, by whatever means possible, exploiting whichever potential weakness that might exist. The human race is one with a wild imagination, and this wild imagination, though a great strength, can, like all great strengths, serve as a potential weakness.It is our imaginations that advertising exploits, and it is our imaginations that religion and myth traditionally played the role of satiating, telling stories that have morals to them, lessons to be learned. Now consumerism fulfills this role. The consumer ideology serves as the golden rule, advertising serves as sermons, products serve as our idoltry, and just as religion instills faith at an early age, so too does consumerism.Ellen Weis (qtd. in Advertising Characters 1997) speaks from the perspective of one who is an authority on mythology. We will write a custom essay on The Myth Of Consumerism specifically for you for only $16.38 $13.9/page Order now Her analogy between religion and consumerism is an accurate one. Undoubtedly, shes referring to this role that consumerism is playing in stimulating our imaginations. It does this by telling us a story, with us playing the lead role, painting a picture of life as being better with the products being sold to us. Our imaginations are carried away by these stories. We want to believe them because they make sense of the world. We want to believe that all it takes to be happy is a trip to the store. This making sense of the world and simplifying to such a triviality is exactly the reason why myths are created.For example, nearly every cigerette ad features a picture of an ideal person smoking their brand, ideal at least by the standards of most people who long to be accepted. For women, the smoker typically has long blonde hair, a beautiful smile, and perfect, white teeth. The ads that best demonstrates this are those for Virginia Slims. For men you have Marlboro with the infamous ;Marlboro man,; who is a rugged, handsome loner out in the countryside with his horse and campfire. The ads seem to say, ;this could be you. ; All it takes is a trip to the store and a couple of bucks for a pack.Like all myths, the stories these ads tell have a moral to them. The lesson they teach is: your life can be better with these products or, put another way, you can be a better person with these products. This is the consumer ideology and, just like every religion has some ;golden rule; that pervades all of its lessons, consumerism too has its own golden rule, the consumer ideology. All of its lessons seem to be based upon this underlying assumption that more is better, that we need the things were being sold, and that somehow buying them will make us happier and better people.Of course the medium for these lessons are the ads themselves. Advertising nearly always has some emotional appeal to them. Instead of catering to our intellect and giving us rational reasons why we should consume the products they flaunt, rather they cater to our emotions. What better way to stimulate our imaginations? This is almost directly analogous to the emotional appeal traditionally found in sermons. Especially before our society has become so secular and scientific, sermons were heavily driven by emotion.One heavy emotion that were susceptible to is fear. Fear tactics are used in advertising just as they are in sermons. For example, the Dial soap ads use the slogan, ;arent you glad you use Dial? Dont you wish everyone did?; This slogan seems to assume that the consumer already uses their product which cant possibly be the case because if it were, why would they need to advertise? Thus they seem to be implying that if you arent using Dial, youd sure better redeem yourself quickly before they find out! Similar fear tactics are also used in religious sermons. One extreme example of such sermons are those presented by Jonathan Edwards (1703-1758), like Sinners in the Hands of an Angry God, in which he says, for example, that sinners deserve to be cast into hell; so that divine justice .

ESL Beginner Reading Comprehension Cooking Dialogue

ESL Beginner Reading Comprehension Cooking Dialogue In this dialogue, you will practice speaking about daily routines by focusing on cooking. Notice that the present simple is used to speak about daily routines. Adverbs of frequency tell us how often we do something and include usually, sometimes, never, etc.. Practice the dialogue with your partner and then interview each other about how you do certain tasks you enjoy. Cooking (At a friends house) Carol: This is a lovely house!Martha: Thank you. Carol, we call it home. Carol: Its very close to work, isnt it?Martha: Yes, it is. I always walk to work - even when it rains! Carol: I usually take the bus. It takes so long!Martha: How long does it take? Carol: Oh, it takes about 20 minutes.Martha: That is a long time. Well, have some cake. Carol: (taking a bite of some cake) this is delicious! Do you bake all of your own cakes?Martha: Yes, I usually bake something at the weekend. I like having sweets in the house. Carol: Youre a wonderful cook!Martha: Thank you, its nothing really. Carol: I never cook. Im just hopeless. My husband, David, usually does all the cooking.Martha: Do you often go out to eat? Carol: Yes, when he doesnt have time to cook, we go out to eat somewhere.Martha: There are some wonderful restaurants in the city. Carol: Too many! You can eat at a different restaurant every day. Monday - Chinese, Tuesday - Italian, Wednesday - Mexican, on and on ... Check your understanding with this multiple choice comprehension quiz. More Dialogue Practice - Includes level and target structures/language functions for each dialogue.

Personal Response Statement Example | Topics and Well Written Essays - 500 words

Response - Personal Statement Example Study proposal is playing a vital role in the success of learning procedure and this scenario is supportive for the public. This is preferred by the educational experts to manage study proposal to provide a shining and satisfactory environment for the learners. This condition is admirable because this is an apt source to produce affirmative consequences with rapidness and success. In other side, those people who are careless in preparation of study proposals are unable to make educational programs effective and efficient for achievement of specific aims and objectives. So, people should use study proposal in their education programs and they should manage these programs with the support of professional persons that are capable to design the relevant scenarios with effectiveness. In the same way, the study proposal should be monitored strictly to attain shining and winning consequences in the social and commercial way of life. Designing of study proposal is essential to make it elegant and charming to attain magnetism of the public highly. For this purpose, adequate designing of building and preparation is essential because this is helpful to create a satisfactory environment which is efficient to manage educational matters with success and accomplishment. Proper decoration of buildings is also essential because this is linked with the public attraction and satisfaction; it is necessary to procure the educational programs with sensation and accomplishment. In the same way, attainment of services of professionals in this matter is also preferred as it is an apt source to make study proposals attractive and shining without any reservation and misgiving in the community. So, it can be stated that study proposal is a likable matter which is admired in the society with proper designing and decoration. Thus, relevant people should take proper interest in it and they should prepare new buildings in proper and ef fective

Flexible Budgets Essay Example | Topics and Well Written Essays - 250 words

Flexible Budgets - Essay Example This paper will outline the difference between the two methods of budgeting. Flexible budget records and outlines different information than static budget since it records the daily activities of budgeting and accommodates the accountings entries and activities that are new to the budget system. Unlike static budget which is prepared before the beginning of accounting period, flexible budget is prepared daily and continues till the end of the period (Mowen, 2012). Static budget ensures comparison and variance analysis is done due to presence of actual budget and estimated budget while the flexible budget does not involve comparison of budgets as there is only one budget. A flexible budget is not always better as it does not involve many activities like variance analysis to evaluate the performance of the company. Static budget is usually preferred where a business estimates the budget and wants to compare the difference between the estimated budget and actual budget (Mowen,